Appendix

Home page

1   Muhtar Kent, The Coca-Cola Company (2010)

2  Greenfield Online for Arnold’s Women’s Insight Team 

3  Greenfield Online for Arnold’s Women’s Insight Team 

4 Greenfield Online for Arnold’s Women’s Insight Team 

5  Consumer Electronics Association (2012)

6  Yankelovich Monitor & Greenfield Online

 

For Tech page

1   Consumer Electronics Association (2012)

2   Joy Buolamwini and Timnit Gebru, Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification, MIT + Stanford University (2018)

3  Rachael Tatman, “Google’s speech recognition has a gender bias,” Making Noise & Hearing Things (2016)

4  Bureau of Labor (2016)

 

For Marketers Page

1   Yankelovich Monitor & Greenfield Online

2   The 3% Movement 

3  Gina Grillo, “The Advertising Industry Needs Diverse Leadership to Thrive,” AdAge (2017)

4  Saatchi & Saatchi's global study, "Moms and Marketing: IRL (In Real Life)" (2016)

5  Nielsen, Black Impact:  Consumer Categories Where African Americans Move Markets (2018)

 

For Employers Page

1   Women's Bureau US Department of Labor (2016) 

2   Centers for Disease Control and Prevention (2018)

3  Shawn M. Carter, “More women are the breadwinner at home, but most still say men treat them differently at work,” CNBC (2018)

4  Sheryl Sandberg, Lean In

5  U.S. Census Bureau – Table FG10. Family Groups: 2017