This is what it takes to get focused.

Multi-faceted. Female-focused.

static1.squarespace.com-191317648887703.jpg
 

Our Services

To really connect with women, you have to understand the different spaces we occupy and how our identities blend and blur throughout our lives. Then build things from that lens.
— Amber Anderson, Tote + Pears CO-Founder
 
 
Icona.png

Strategy

icond.png

Design & Dev

iconb.png

Marketing

iconc.png

Oversight

 
bluebackground.jpg
 
 

the things we do

How can we help you?

At Tote + Pears, we help you build and sell products and services to women — by identifying their needs, building solutions to meet those needs, and then bringing those solutions to market. We pay extra-special attention to women, applying an intersectional lens to everything we do, making adjustments along the way to stay ahead in the market.

 
 

Research

No two women are the same. Our research team will help you identity exactly who your target audience is and what she cares about.

Strategy

Product. Service. Brand. Go-to-market. We'll help you create a strategic plan that connects your goals, who you are and your capabilities.

Branding

Linking who you are to how others see you. We can help you create a brand and visual identity that resonates with women and the people they love. 

Planning

Product plans. Project plans. Marketing plans. We'll ensure that your strategic plans are converted to action and implemented on time and within budget.

 

Requirements

Requirements gathering. Feature definition and backlog management to ensure that we're building the right things at the right times. 

Design

UX/UI, product, experience, print and web are all part of her experience with your product and brand and are all key components of our offering.

Development

Whether it's web or industrial, we have a series of partners that we can bring in (and manage) to develop innovative products.

Campaigns

We develop and lead female-focused and culturally connected campaigns that integrate seamlessly within her journey — whether that be online or in person.

 

Content

We create content plans and help curate content that is designed to speak to women of multiple backgrounds and always through an intersectional lens.

Experiences

From beginning to end, we help craft integrated experiences that ensure that every interaction a woman has with your brand is on point and on brand.

Oversight

We keep a watchful eye on the market, your product backlog and your roadmap and are available to alert you of red flags or opportunities where you can stand out.

Consulting

We provide one-on-one consulting to businesses, brands and marketers looking to tap into or do more with women and their families. 

 
eye-for-ebony-415494-unsplash.jpg
 
 
After incorporating the team’s content and experiential elements into our marketing efforts, our customer engagement doubled. We had never considered connecting with our customers in such a meaningful and integrated way.
— Taylor Piazza, Marketing Manager
Screen Shot 2018-07-26 at 11.56.30 PM.png
Amber provided key insights about our audience (women of color in STEM) and how family affects their journey. Her team brought a multidimensional perspective to our conference that had not been previously considered.
— KIMBERLY SCOTT, ED.D., EXECUTIVE DIRECTOR
Screen Shot 2018-07-26 at 11.58.40 PM.png
 

 

Start a project

Are you ready to start focusing on the women in your market? Get in touch.

Name *
Name