women are your target market
Women are involved in over 60% of all tech purchases + are early adopters in a number of tech categories.
And yet, tech companies struggle to see things through our lens. From gender biases in product designs to sexist marketing tactics, the lack of diversity in the space is a real issue holding tech companies back.
more errors when user is a dark-skinned woman.
more accurate when user is male.
Lack of Diversity
of tech workforce were Hispanic females in 2017.