Fact 2

Women make 85% of all consumer purchasing decisions + control over $20 trillion in worldwide purchasing power.  

We buy things for ourselves, our children, our families and the men in our lives, quietly leading the way in almost every category:

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FOOD + BEVERAGE

We decide what foods our families will eat.

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HEALTH CARE

We make medical decisions for loved ones.

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HOUSING

We choose our neighborhoods.

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ELECTRONICS

We pick the devices that are used in our homes.