For Digital Products

Product Management + Marketing

Women are involved in over 60% of all electronic purchases and the lead adopters in a number of technology categories including mobile gaming, location services, usage, etc. — health-care devices and social media platforms. If we’re not seeking out new products to make our lives easier we’re buying them for a member of our family which makes us the most powerful market in the tech arena. And yet, tech companies haven’t caught on to the trend.

Why is that? Is it because you

  1. didn’t realize we were your target customer?

  2. thought you could convert us with some fancy marketing or by making your colors pink?

  3. haven’t thought about us at all?

If you want to succeed you’ll have to start focusing on women, not just in theory but in practice too. And that’s why we’re here. At Tote + Pears, we help tech companies build and market digital products women want to buy. We’re a technical product management and marketing agency with deep roots in tech here to help you create products that scale and sell.

From ideation to market and everything after and between, our product managers, analysts and marketers have you covered. We’re a one-stop shop bringing a female perspective to your table and leaving it there.

It’s time to get focused. Here are just a few ways we can help you.

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Capabilities

 

Research

Market. Customer. Competitor.
Blog posts, Four blog posts (syndicated) per month, Monthly newsletter, Social media content, Four life-hack downloadables , Annual white paper.

UX/UI Design

Her experience throughout.
Five shared offices. 30 floater seats in MORE Spaces co-working spaces. 30 spaces at MORE Moms group

Product Strategy

What we're building and why.
Onboarding/new baby welcome packages, Press releases. Logo on MORE website as a supporting sponsor, MORE badge for website MORE website as a supporting sponsor, MORE badge for website

Requirements + Backlog 

Requirements definition and backlog management.
Four company-branded public events (Milk. Beer. Wine., date nights and more) per year. Six workshops/webinars per year. Discounted rates to all MORE events and services for employees
 

Roadmapping

Our plan.
Onboarding/new baby welcome packages, Press releases. Logo on MORE website as a supporting sponsor, MORE badge for website

Go-To-Market

Going live and beyond. 
Four company-branded public events (Milk. Beer. Wine., date nights and more) per year. Six workshops/webinars per year. Discounted rates to all MORE events and services for employees

 

 
Amber and her team just get it.
Their experience in both marketing and tech ensured that we put our energy in the right things at the right time.
— Spencer Cook, Scratch Micropayments
The team’s integrated approach meant, for us, that we had high-impact solutions we could apply immediately.
— Brent Thomson, Founder, Blip Billboards,
 

Case Studies

 
 

 

Ready to talk?

Ready to talk? Fill out this form or call us today at ______ to talk about your goals and how we can build the perfect strategy to help give your employees MORE.

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