We understand your audience—because we are your audience

01

Our story

Amber and Kai-Saun Anderson always knew that behind every data point are real people with complex, layered identities. They founded Tote + Pears with a mission to improve lives at every stage, ensuring businesses consider the whole person—because real connections come from understanding real experiences.
They founded Tote + Pears with a mission to improve lives at every stage, ensuring businesses consider the whole person—because real connections come from understanding real experiences.
02

What we do

Tote + Pears is a think-and-do studio. We study how societal shifts influence the way people live and work. And turn those insights into opportunities that make life better for all of us.
In Business

Since 2012

Our Team

4K+ Globally

Our Touch

100M+ People

03

Why we’re different

From parents navigating the world of special needs to crossing generations and cultures, our differences are what make us different. We live by these values:
  • Care deeply.
  • Be a good person.
  • Do what you say you will do, and do it well.
  • Treat people how you want to be treated.

Only love and gratitude to the Tote + Pears team. It's been an amazing journey working together, really understanding our brand and our needs to include more women in tech. Focusing on a powerful message and inspiring insights about the industry and women's needs in the industry, you helped us build an amazing brand awareness campaign.

Agustina Gimenez, Senior Global Marketing Manager

We had already conducted extensive research on our audience, but working with T+P allowed us to delve deeper into multiple personas that we hadn't previously explored. They challenged us to think about how we wanted to present ourselves instead of how others expected us to. This was especially crucial given that our identity in the market could make or break us.

Dionne Gumbs, Founder and CEO of GenEqty
04

Let’s build something meaningful together

Since 2012, we’ve grown into a global collective of over 4,000 strategists, designers, and engineers, reaching more than 100 million people worldwide.

From nonprofits to Fortune 500 companies, we partner with organizations that want to connect with their audiences in meaningful ways.