Women have always been at the end of your sales funnel.
Regardless of your industry, your offering or who your product or service was intended for, there's a high likelihood that a woman is behind the scenes making the go or no-go decision — whether you knew she was there or not.
Women make 85% of all consumer purchasing decisions + control over $20 trillion in worldwide purchasing power.
We buy things for ourselves, our children, our families and the men in our lives, quietly leading the way in almost every category:
FOOD + BEVERAGE
We decide what foods our families will eat.
We make medical decisions for loved ones.
We choose our neighborhoods.
We pick the devices that are used in our homes.
And yet, up to 91% of us have felt misunderstood by businesses + brands.
Why the disconnect?
Is it because you assumed all women make decisions the same way? Believed the color pink was enough to convert us? Didn't have enough — or any — diversity at the table? Didn't realize we were there at all?
What do you need to do to fix the gap? #Focus.
You can't afford to overlook women, and you don't want to lose us.
At Tote + Pears we help businesses, brands and marketers connect with women by creating products, services and experiences to fit their multidimensional perspectives. Is there more you can do to connect with the women at the end of your sales funnel?
Let's find out.