There’s an audience who needs you
And you don’t even know they’re there.
We’ll bring them to you. At Tote + Pears, we study how societal shifts shape the way people live and work. Then we use our insights to help you find and connect with the audiences who need you.
Meet your audience where they are
CONTENT
Getting business trends and insights to the 33 million+ U.S. small-business owners who have more than work on their minds.
FRAMEWORKS
Helping the marketing team stay connected to existing members while bringing in new ones after a strategic business pivot.
CAMPAIGNS
Keeping tech human by bringing more than 1 million new faces into tech careers and supporting their growth.
EXPERIENCE WORKING WITH
Google, Apple, Target, Arizona State, Shipt, Foot Locker, Zara, H&M, Westin, Coca-Cola, WSJ…
For leaders
People change, and before they do, there are always signals.
We study how shifts in policy, culture and tech impact your customers' and employees' beliefs and behaviors and share the insights to help you predict and respond.
An untapped channel. Open space in the market. A strategic partnership.
There are more ways to reach your customers and employees than you might think. We bring fresh eyes and new ideas to help you find them.
When shifts happen, you need to respond quickly which can be hard to do when your team is already stretched thin.
We help your team stay up with the times by providing frameworks, plans and creative support so that everything they are working on lands.
Give your audience something to hold on to. Positioning, story, visuals. Our award-winning creatives will build the brand that pulls people in.
For brands
Some moments are too important to sit out. Our white space campaigns are fully built, research-backed campaigns tied to timely cultural moments. Launch one or more yourself with our toolkits or bring us in to run them for you.
For marketers
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America 250
This July, America turns 250 and everyone has an opinion. Some see progress. Others see pain.
As a brand, the question isn't if you should respond but how. Make the most of this once-in-a-lifetime moment with a campaign that brings your audience together.CULTURAL MOMENT
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LA 2028 Olympics
Strategic investments in women's sports are making it one of the fastest-growing markets, with a major push to be primetime-ready by the LA28 Olympics.
The next big influencer will be a woman. Get in now and make their fans your fans.
INFLUENCER -
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Trending Now: AI
AI is reshaping every industry, leading to both optimism and uncertainty. Life as we know it will change.
Businesses and the people who depend on them will have to change too. Be the voice your audience turns to by placing your brand at the center of the latest shift.
THOUGHT LEADERSHIP -
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Caregivers
In the U.S., 1 in 4 Americans is a caregiver, serving as the main decision-maker in a growing majority of households.
Most brands try to sell to them. We help you connect with them through branded content that meets their needs and stays with them through every stage of the journey.STORYTELLING
Our services
Innovation
01
Brand Positioning
02
Trends + Signals
03
Comms + Activation
04
Niche insights
05
Needs + Occasion mapping
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