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Missing perspectives

As many as 9 out of 10 women feel like marketers don't understand them, and that needs to change. #Focus.

Women represent a variety of ages, races and sexual orientations, and our perspectives change as we navigate our journey. Creating long-lasting connections requires focus, a multicultural viewpoint and an intersectional lens. It's hard to be everything to everyone. Let us help you.

 
 
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Creative Direction

of creative directors today are women, the majority of whom are white.

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Diversity

 of advertisers are Asian women, 6.6% are black and 10.5% are Hispanic.

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intersectionality

of mothers believe advertisers don't understand them.

 
 
 
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our difference 

We help marketers connect with women by bringing a multicultural and intersectional lens to the table.

Whether you'd like to bring us in to keep an eye on your market, assist with market research, consult on a specific multicultural campaign or design a marketing strategy that keeps you connected along her journey, our multicultural and intersectional perspective will help you better connect with the women in your market. 

How many more women could you reach if you were focused?

 
 

Consulting

Tailored insights and recommendations.
We provide one-on-one consulting to businesses, brands and marketers looking to tap into or do more with women and their families. 

Strategy

Multicultural and intersectional.
We'll help you create strategic plans that sync up with your goals to ensure you are connecting, and staying, with the diverse women in your market as they navigate their journey.

Research

Market. Customer. Journey.
No two women are the same. Our research team will help you identify exactly who your target audience is and what she cares about.

Execution 

Campaign development. Curated content. Ongoing support. 
Ensure you're reaching the women in your market and your messages are resonating with them. From campaigns and print and web design to ongoing content and social media strategy, we’re here for you.

 
 

 
With 43% of the 75 million millennials in the U.S. identifying as African-American, Hispanic or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy.
— Andrew McCaskill, Senior Vice President at Nielsen
 

 

Ready to talk?

There are a variety of ways Tote + Pears can support you or your agency. Reach out and let us know what your gaps are and we'll setup a time to talk about how we can fill them.

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