As many as 9 out of 10 women feel like marketers don't understand them, and that needs to change. #Focus.
Women represent a variety of ages, races and sexual orientations, and our perspectives change as we navigate our journey. Creating long-lasting connections requires focus, a multicultural viewpoint and an intersectional lens. It's hard to be everything to everyone. Let us help you.
of creative directors today are women, the majority of whom are white.
of advertisers are Asian women, 6.6% are black and 10.5% are Hispanic.
of mothers believe advertisers don't understand them.