Beyond Gender

Episode Overview

Amber and T+P’s lead content strategist, Stephanie Conner, discuss how a woman's identity is more than her gender — and how that can (and should) affect the approach brands take to create their personas, products, services and campaigns.

Topics Covered

Intersectionality in business: Reflecting on last week’s episode with Dr. Mildred Boveda, Amber and Stephanie talk about how gender is just a small piece of a woman’s identity, and how understanding intersectionality can (and should) influence the approach brands take when considering their target market.

Looking beyond gender: The most commonly discussed traits for user personas are gender, age and race. But what about the other aspects of a woman’s identity? Culture, language, sexual orientation, socioeconomic status, religion and life journey are all aspects of a woman’s identity that can shape her perspective. Amber and Stephanie discuss some of the more common aspects of a woman’s identity that may influence her perspective.

Supporting intersecting identities: How do you support the various identities within your market without leaving someone out or, even worse, alienating anyone? The two discuss how teams can identify and connect with multiple audiences.

Stephanie Conner

Stephanie has nearly 20 years of professional journalism, content marketing and public relations experience. She specializes in strategic content solutions that combine intelligent copywriting, savvy marketing and compelling storytelling.

She has also worked as an associate faculty member at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, her alma mater.

References

2: Intersectionality

In our second episode, Amber discusses intersectionality with guest Dr. Mildred Boveda, assistant professor of special education and cultural and linguistic diversity at the Mary Lou Fulton Teachers College at Arizona State University.

Listen in

Middle-income households

Those with an income that is two-thirds to double the U.S. median household income – had incomes ranging from about $45,200 to $135,600 in 2016. Lower-income households had incomes less than $45,200 and upper-income households had incomes greater than $135,600 (all figures computed for three-person households, adjusted for the cost of living in a metropolitan area, and expressed in 2016 dollars).

Pew research

Credits

Produced by: Kai-Saun Anderson

‍Music by: Podington Bear

‍Photo credit: Pawan Sharma

About the host

Amber Anderson

Co-Founder + Head of Strategy

Amber Anderson is the co-founder of T+P where she specializes in strategy, marketing and product management.

Amber