Black Lives Matter

 

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Episode Overview

In this episode, the co-founders of Tote + Pears, Amber and Kai-Saun Anderson discuss the Black Lives Matter movement, systematic racism and what businesses and brands can do to navigate these heavy conversations with your team and customers.

Topics Covered

According to the Pew Research Center, two-thirds of U.S. adults say they support the Black Lives Matter movement. This sentiment is particularly strong among black Americans, although majorities of white (60%), Hispanic (77%) and Asian (75%) Americans express at least some support.

As a brand, your customers want to know where you stand on issues that impact them and the people they love. What you say (or don't say) matters. In this episode, you'll find tips for managing these heavy conversations.


Kai-Sun Anderson

Kai-Saun (aka Kai) Anderson is the Co-founder and Head of Media at T+P where he leads the media team. Photography, podcasting and video production are just a few of Kai’s favorite things.

Kai has led initiatives for a variety of brands, and his work has made its way into a number of national publications including Forbes, Inc., Huffington Post and Thrive Global.



Credits:

Produced by: Kai-Saun Anderson
Music by: Podington Bear - Soft Driver and Rope Swing


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Questions or comments? Email us at hi@toteandpears.com.


 
Amber Anderson, Head of Strategy

Amber Anderson (she/her/hers) is a mother and wife. She is also a creative, a strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women and their families. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities.

Her intersectional approach to product development and marketing, which she calls The Tote + Pears Way, has helped businesses of all sizes — from startups to enterprises — address market challenges, launch new products and services, and adapt to changing markets by bringing their customers into sharper focus.

After the premature birth of her son, Amber re-evaluated the pressures put on working parents and invested in creating space for families to thrive, together. In 2016, she and her husband, Kai-Saun, co-founded MORE, an innovative community dedicated to helping working parents enjoy both family and professional life.

Amber is a graduate of Arizona State University. She has been featured in media outlets such as NPR, Forbes, Inc., BuzzFeed, the Huffington Post, Women 2.0, SUCCESS and Thrive Global.

She is the host of The Tote and Pears Podcast and The New MORE Podcast and a frequent contributor to the American Express Blog.

Connect with Amber on LinkedIn.

https://www.toteandpears.com
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